Escaping the Over-Targeting Trap

A practical guide to target market selection, market coverage strategies, segment evaluation, and resource allocation. The book argues that many businesses over-target, then introduces the MSADD Framework and PEST Analysis tools to help marketers choose the right segments and deploy resources more effectively.

Year

2025

Language

English

Series

Escaping; The MMM (Modern Marketing Mindset)

Publisher

Independently published

Editions

1

Pages

91

ISBN

9798272333582

Data source: Wikidata