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Information communication technologies and globalization of retailing applications

Rajagopal · 2009

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About the book

"This book critically examines the synergy of technology use and conventional wisdom in retailing and explores contemporary changes determining higher customer value,"--Provided by publisher.

Book details

Year
2009
Language
English
Publisher
Information Science Reference
Editions
1
Pages
253
ISBN
9781605662480

Data source: Wikidata

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