Systems thinking and process dynamics for marketing systemsRajagopal
Systems thinking and process dynamics for marketing systems
Rajagopal · 2012
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About the book
"This book describes a holistic approach to monitoring, evaluating, and applying appropriate marketing strategies, and understanding the competition and its future implication on the business of a company"--Provided by publisher.
Book details
- Year
- 2012
- Language
- English
- Publisher
- Business Science Reference
- Editions
- 1
- Pages
- 301
- ISBN
- 9781466609693
Data source: Wikidata
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