Understanding consumer behavior and consumption experienceRajagopal
Understanding consumer behavior and consumption experience
Rajagopal · 2015
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About the book
"This book discusses the indispensable value of understanding consumer activities and the crucial role they play in developing successful marketing strategies by ocusing on concepts such as consumer perceptions, consumption culture, and the influence of information technology"--
Book details
- Year
- 2015
- Language
- English
- Publisher
- Business Science Reference
- Editions
- 1
- Pages
- 303
- ISBN
- 9781466675186
Data source: Wikidata
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