Marketing decision making and the management of pricingRajagopal

Marketing decision making and the management of pricing

Name: Marketing decision making and the management of pricing
ISBN: 9781466640948

Rajagopal · 2013

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About the book

"This book provides the latest research studies, market analysis, and best practices utilized in emerging markets to gain competitive advantage and market leadership"--Provided by publisher.

Book details

Year: 2013
Language: English
Series: A volume in the advances in marketing, customer relationship management, and E-Services (AMCRMES) book series
Publisher: Business Science Reference
Editions: 1
Pages: 261
ISBN: 9781466640948